by lpnew-admin | Oct 24, 2017 | Leech Fall Newsletter 2017
As we close in on 2018, direct mail still remains one of the most effective marketing methods in terms of generating a response from customers. The response rate is high compared with other marketing channels, and this year the Direct Marketing Association recorded...
by lpnew-admin | Oct 24, 2017 | Leech Fall Newsletter 2017
In direct marketing, the biggest mistake you can make is launching a campaign without a plan. Many inexperienced marketers will send out a direct mail piece just to “get something out there.” While direct mail is an extremely effective marketing tool, going into it...
