Email marketing has emerged as one of the most powerful marketing tools available to businesses of all types and sizes. According to recent research, every dollar spent on email marketing yields an average return of $38*.
We offer assistance with developing, growing and managing your email subscriber lists, and launching email campaigns that effectively target your core audience. Our comprehensive software provides access to list management, design features, testing tools, detailed reporting, and client preferences and unsubscribe capabilities (in accordance with anti-spam legislation).
And because the effectiveness of email marketing is enhanced by combining it with other marketing channels, we also offer direct mail and social media integration.
We can help you develop a powerful email campaign for your next project or ongoing communications. Give us a call today!
* National Client Email Report (2015) for the Direct Marketing Association
Helping Genesis Hospitality Deliver Great Rewards
Genesis Hospitality Inc., the Brandon, Manitoba-based, hotelier and hospitality company, engaged Leech Printing in 2017 to manage and deliver email campaigns for their Great Rewards members — a program that offers perks such as restaurant offers, discounted room rates, and other promotions. Operating under brands such as Victoria Inn Hotel & Convention Centre (Brandon, Flin Flon and Winnipeg, MB; Thunder Bay, ON), ECHO Restaurant and Wine Bar, Chicago Joe’s Restaurant & Sports Bar, Clarion Hotel & Suites (Brandon, MB), and Best Western (Owen Sound, ON), Genesis uses email to reach its customers with valuable and timely offers. Email makes that easy.
Working with Genesis Hospitality’s in-house marketing team who provide the graphic elements for each campaign, Leech Printing has implemented over 70 email campaigns to date, with more occurring monthly. We provide the tools to manage email lists to meet CASL requirements, allowing subscribers to unsubscribe quickly and easily. Campaigns are often linked directly to microsites containing special offers or downloadable coupons. Each email is targeted by demographics or to a specific hotel property, and then scheduled for delivery. Comprehensive reporting provides insights that allow Genesis to tweak their future campaigns for enhanced performance.
Email marketing helps Genesis Hospitality connect regularly and cost-effectively with its loyal customer base.