Email marketing has emerged as one of the most powerful marketing tools available to businesses of all types and sizes. It’s the preferred method of business communication by consumers and has the highest return on investment (ROI) of all available marketing channels.

What’s unique about email marketing is that it can be extremely flexible. Emails can be mobile, personalized, and targeted in order to maximize their effectiveness. By using a combination of these three tactics, you can greatly improve your chances of readers clicking through or making a transaction. Here are some statistics to prove just how effective email marketing can be:

  • Mobile is the most popular environment for a subscriber’s first interaction with an email.
  • Marketers see an average increase of 20% in sales when using personalized web experiences.
  • Emails with personalized subject lines are 26% more likely to be opened.
  • 72% of people prefer to receive promotional content through email, compared to 17% who prefer social media.
  • 77% of ROI comes from segmented, targeted and triggered campaigns.

By using email marketing tactics, you can optimize your marketing budget and increase sales and traffic to your storefront or website. Not only that, email also provides your business with the opportunity to build customer relationships, stay top-of-mind and keep your customers engaged all year round. At only pennies per recipient, it’s no wonder why email marketing has become the most preferred marketing channel available!

Too busy to handle the email marketing on your own? Luckily, we have a team of web marketing professionals who would be happy to help you strategize, develop, and launch your own email marketing campaign! We can also pair your email campaign with direct mail to create a powerful multi-channel marketing program. Give us a call today at 204-728-3037 or toll free at 1-888-756-4433 to get started!